Category Archives: Action Figures
Hasbro Celebrate The Saga: The First Order
Hasbro Celebrate The Saga: Sith
Hasbro Celebrate The Saga: Rebel Alliance
Hasbro Celebrate The Saga: Jedi Order
Hasbro Celebrate The Saga: Galactic Republic
Hasbro Celebrate The Saga: Galactic Empire
Hasbro Celebrate The Saga: Bounty Hunters
Black Series Hondo Ohnaka
Celebrating the Rich Tapestry of Star Wars with 40th Anniversary Collections
Via Hasbro Pulse:
We’re big on anniversaries here at Hasbro. To us it’s not just about marking the passage of time but also commemorating those magical moments that make Star Wars so special. Because we’re all fans here, we love the opportunity to relive our favorite scenes and revisit our treasured toys. With the celebration of the 40th anniversary of Star Wars: The Empire Strikes Back, we thought it was a great time to look at the different ways we’ve celebrated some other 40th anniversaries around here.
From 1977 – 2017: The Early Birds
If you’ve read our other stories about product and packaging development, you know that we start planning way ahead to make sure everything is ready at exactly the right time. For the 40th anniversary of Star Wars: A New Hope, we started talking in 2015—a whole two years early! At the time, we were starting to discuss new packaging ideas for The Black Series, and the concept of “collections inside collections” came up.
We knew that we wanted to do something innovative and special for fans and collectors, in 2017 to connect with that feeling of treasuring the original figures, whether they’d been collecting from the beginning or wanted to get their foot in the collectible door. First, we focused on how we’d make it new. We decided to “upscale” the original 3.75” figures into the by-then-standard Black Series 6-inch scale. But which figures? That answer seemed obvious: we’d remake the first twelve Star Wars figures, now in 6-inch scale.
Remaking the original twelve figures allows us to relive our childhoods and make improvements such as reworking the Black Series Darth Vader figure that hadn’t lived up to the expectations of fans. We could also make some of the more obscure figures that we hadn’t had an opportunity to weave back into the line, like the Jawa and the Death Squad Commander. It really gave the design team a lot of room to have some fun.
The plans for the celebration of the 40th anniversary of Star Wars: A New Hope may have been pretty obvious to us, but Star Wars: The Empire Strikes Back would require a different approach.
From 1980 – 2020: The Empire Looms
As we began to think about our plans for the Episode V anniversary, we realized that while there wasn’t quite the same legendary feeling in the The Empire Strikes Back figure line as there were with those “first twelve” from A New Hope, fan reaction after the release of the 40th anniversary of Star Wars: A New Hope figures had been extremely positive. We were really guided by feedback coming out of that. We knew character selects for The Empire Strikes Back would be tougher. What would we do if there hadn’t been an original version of that figure on the classic cardback that we could recreate?
As much as we wanted to preserve what was done with figures in the original trilogy, some figures didn’t have an original cardback, like Luke in his Snowspeeder. But we realized that we were already moving away from being exactly like the original by doing these figures in a 6-inch scale. After talking it through, we decided that our goal was to celebrate the spirit of the original toy line in the 6-inch scale, not necessarily to adhere exactly to what had been done before.
With the Star Wars: The Empire Strikes Back 40th Anniversary Collection, we set out to make sure fans could get the iconic characters from the scenes they love, representing the figures that are part of the rich tapestry of not only the movie, but of the entire Star Wars galaxy.
Hasbro: Snowspeeding Through The Years
Via Hasbro Pulse:
It’s hard to forget your first time seeing the Rebel Snowspeeders race across Hoth — scouring endless miles of snow in search of Luke and Han. The incredible sound they make as they glide effortlessly over ice-clad mountains stays with you. When taking the battle to the massive AT-ATs trying to destroy the power generators, we see the Snowspeeder’s compact design, quick maneuverability, and (very convenient) harpoon tow cable prove to be perfect foils for the Empire’s lumbering, four-legged war machines. That awesome scene firmly cemented the Rebel Snowspeeder in the hearts of Star Wars fans everywhere. Today we’re going to revisit the snow-covered history of that beloved vehicle – a history that started way back in 1980 and continues today with the new 6-inch scale The Black Series Snowspeeder.
1980: The Empire Strikes Back – Rebel Snowspeeder
Released as the Rebel Snowspeeder and painted in the grey Rogue Leader markings of the vehicle piloted by Luke Skywalker and Dak Ralter, the original Snowspeeder included some incredible features. With electronic light and sound effects, a detachable tow cable, working canopy, and spring activated landing gear, the first entry in the Snowspeeder’s lineage was so well done, it would be reproduced with little change for years to come. It came in multiple pieces and required assembly and decal application, which was a fun bit of extra entertainment before the toy was ready to play with. Originally released as part of The Empire Strikes Back line in 1980, the Snowspeeder saw a package refresh in 1982 with a different color background and, again a few years later, with a The Return of the Jedi logo following that film’s release.
1996: The Power of the Force – Electronic Rebel Snowspeeder
The 1980 Snowspeeder was reproduced in 1996 with the release of the all-new Power of the Force line. Mostly original tools were used, but the vehicle did receive updates in the form of new deco, movie-inspired sound effects, and a larger harpoon gun. The new deco on the 1996 version featured battle damage, and the more common red paint scheme seen, for example, on the Rogue Two version of the vehicle that found Luke and Han after a chilly night out on Hoth. This is the last time a Snowspeeder would include electronic light and sound features.
2002: The Power of the Jedi – Luke Skywalker’s Snowspeeder
The original was again released, this time under the Power of the Jedi line in 2002, as a retailer exclusive featuring the first Dak (misspelled Dack on the package) Ralter action figure. It was packed out in diorama packaging that featured the Snowspeeder crashed on Hoth. This time around, the electronic light and sound features were removed, and the battle damage deco was applied even more heavily. The larger harpoon gun from the 1996 release was replaced with the smaller, more movie-like version that was included with the original 1980 Snowspeeder but did not include the detachable tow cable that came with previous releases.
2006: The Saga Collection – Rogue Two Snowspeeder
Battle damage was greatly toned down for this official release of the Rogue Two Snowspeeder from the Hoth rescue scene. It was presented in a diorama style box and included the first Zev Senesca action figure ever available. The Zev figure had a great amount of detail and featured a removable helmet. A few updates were added to this version of the Snowspeeder in the form of flip-up air brake flaps at the rear of the vehicle, and additional engine details.
2009: The Legacy Collection – Luke Skywalker Snowspeeder Pilot Figure
It’s worth mentioning that until 2009, no Luke Skywalker Snowspeeder pilot figure had ever been released. We had Dak Ralter from 2002’s The Power of the Jedi, and Zev Senesca from 2006’s The Saga Collection, but no Luke. This changed with his addition to The Legacy Collection.
2010: The Vintage Collection – Rebel Armored Snowspeeder
In 2010 the Snowspeeder got a full overhaul for The Vintage Collection, and the Clone Wars line. CAD files from the Lucasfilm theatrical re-release of The Empire Strikes Back were provided by Industrial Light & Magic to use as reference, giving the vehicle screen-accurate updates, and scale that was true to the action figures. New toyetic features were also added to enhance play in the form of swappable weapons that could convert the Snowspeeder from movie-accurate, to a missile launching play pattern, adding appeal for younger fans and collectors alike. The battle damage seen on previous releases was removed for a clean presentation of the vehicle, and for the first time, interior details were added to the cockpit on both the front and rear-facing sections. Manually operated landing gear was added, and the tow cable now included a rear compartment to neatly store it away. This version of the Snowspeeder was also released in Clone Wars packaging.
2020: The Black Series – Snowspeeder
The all-new Black Series Snowspeeder is the culmination of 40 years of toy and movie history, brought to life with the most screen accurate detail to date. The Vintage Collection Snowspeeder was the inspiration for this version, with many of its features carried forward here. Newly provided photo reference of the cockpit was used to add detail that has never been seen before, including storage for removable thermal detonators, a grappling hook, controls, and targeting displays. Other new features include articulated air brake flaps on the bottom rear, and doors to hide the landing gear when in flight position. For deco, the weathering and battle damage is at an all-time high in terms of realism and screen accuracy. Finally, it includes an accompanying Black Series Dak Ralter figure, ready to take on the whole Empire himself.
Star Wars: Galaxy’s Edge Toys are coming soon exclusively to Target and Target.com
Hasbro BMF Smuggler’s Run Falcon!
THE VINTAGE COLLECTION STAR WARS: THE CLONE WARS 501ST LEGION ARC TROOPERS Figure 3-Pack
Featuring premium detail and design across multiple points of articulation inspired by STAR WARS: THE CLONE WARS, this 3.75-inch-scale STAR WARS: THE VINTAGE COLLECTION STAR WARS: THE CLONE WARS 501ST LEGION ARC TROOPERS Figure 3-Pack makes a great gift for fans and collectors. Highly poseable with realistic detail, these figures feature original Kenner branding and can be displayed in action figure and vehicle collections. Includes 3 figures and 15 accessories. Available exclusively on Hasbro Pulse in the US & Canada in September 2020.

THE BLACK SERIES 6-INCH-SCALE HOTH WAMPA Figure
Celebrate 40 years of STAR WARS: THE EMPIRE STRIKES BACK with STAR WARS: THE BLACK SERIES 6-INCH-SCALE HOTH WAMPA Figure, featuring 1980s Kenner-inspired package design. Fans and collectors can imagine scenes from the STAR WARS Galaxy with this premium figure, featuring quality detail and deco and multiple points of articulation (4 fully articulated limbs). The STAR WARS: THE BLACK SERIES 6-INCH-SCALE HOTH WAMPA Figure offers fans and collectors a “clean” WAMPA design by removing the “bloody mouth” deco featured on the previous version released in 2014. Available exclusively on Hasbro Pulse in the US & Canada in September 2020.
