Via www.sideshowtoy.com:

Star Wars: The Force Awakens products will be unveiled around the world in an event known as Force Friday!

Starting September 2nd at 2:30 PT, over the course of 18 hours selections from the new toy line inspired by the new Star Wars film will debut to global fanfare, as popular online personalities share the excitement of opening them for the first time.

The global celebration culminates at midnight local time, when retailers around the world will open their doors to fans looking to purchase Star Wars: The Force Awakens toys, collectibles, books, apparel, and more.

Get ready to share the excitement with us and fans around the world on social media using the hashtag #ForceFriday. It will be a day long remembered!