From a fan-favorite animated character brought to life in the Black Series, to a mind-blowing prototype, the reveals from Hasbro’s panel at Star Wars Celebration Chicago made one thing clear: the company is changing the way we think about Star Wars toys.

In a panel discussion today, Patrick Schneider (senior manager, global brand development & marketing, Star Wars), Sam Smith (product design manager, Star Wars), Vickie Stratford (director product design and development, Star Wars), Chris Gollaher (director, product development at Lucasfilm), Sarah Carroll (director global brand strategy & marketing, Star Wars), Mark Boudreaux (senior principal product designer, Star Wars), and Eric Franer (associate product designer, Star Wars) discussed the latest in the Hasbro Star Wars galaxy, from upcoming releases to some surprise announcements. Here are seven things we learned…

See them at, click below!