Hasbro, Inc. (NASDAQ: HAS) is coming back to Comic-Con International in San Diego to celebrate its iconic and globally renowned brands including TRANSFORMERS, MY LITTLE PONY, MY LITTLE PONY EQUESTRIA GIRLS, KRE-O, and licensed toy and game lines for ANGRY BIRDS, MARVEL, and STAR WARS. From toys and games, to comics, television programs and Hollywood blockbuster films, Hasbro continues to entertain kids and fans around the globe with its world-class portfolio of brands year after year. Hasbro will bring its iconic brands and characters to life at this year’s convention, offering an exciting lineup of panels, autograph sessions, special edition toys, giveaways and more.
Hasbro’s booth continues to be one of the most popular at Comic-Con, drawing eager fans ready to get a first look at special edition Hasbro products and giveaways. This year, attendees can expect more unique experiences, products and displays, including photo opportunities, interactive panels and special guests that Hasbro’s most enthusiastic fans will not want to miss out on.
“Hasbro looks forward to bringing some of the most recognizable brands in popular culture to Comic-Con International in San Diego every year,” said John Frascotti, chief marketing officer, Hasbro, Inc. “Connecting with our most passionate fans is extremely important to us and we are thrilled to offer an incredible line up of panels, special edition collectibles, giveaways, and opportunities to meet the talent behind brands like TRANSFORMERS and MY LITTLE PONY.”
The following highlights the activities across Hasbro brands and licensed product lines to be showcased in the Hasbro booth #3213 and around the convention.
STAR WARS
With Lucasfilm and Disney’s new animated series, STAR WARS REBELS, premiering this fall, STAR WARS fans will be eager to stop by Hasbro’s booth at Comic-Con for exclusive giveaways, an autograph signing and interactive panels. On Friday, July 25th at 12:00 p.m. Hasbro will welcome STAR WARS fans to a special panel with members of the Hasbro brand and design teams as they discuss the popular Hasbro STAR WARS line and share a sneak peek of upcoming, never before seen action figures from the highly anticipated STAR WARS REBELS animated series.
MARVEL
Hasbro’s booth will be celebrating MARVEL’s ever-expanding cinematic universe in the highly anticipated MARVEL’S Guardians of the Galaxy film, hitting theaters August 1. Hasbro, home of the master MARVEL toy license, will be showcasing the new toy line and more.
On Saturday, July 20 at 4:00 p.m., fans won’t want to miss Hasbro’s MARVEL panel. Join members of the Hasbro brand and design teams as they discuss Hasbro’s popular MARVEL action figure lines. Attendees will also get a sneak peek of upcoming, never before seen action figures.
Fans of the MARVEL UNIVERSE, MARVEL LEGENDS and other MARVEL action figure lines will also want to check out the Hasbro booth for a comprehensive look at the extensive line-up of 2014 toys as well as new, upcoming figures revealed for the first time following the panel.
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