It’s easy to think that Star Wars: Battlefront II is the sole result of Electronic Arts‘ work. That publisher taken the lead on developing and promoting the sci-fi shooter, which is available now on PC and consoles. But Lucasfilm is involved with everything.
“Yeah, that’s very much true,” Luasfilm brand boss Douglas Reilly told GamesBeat last week. “We have a games team here that I run, that meets with all of our partners, and particularly we spend a lot of time with EA, both on the marketing side and the production teams. We bring in Lucasfilm’s story team to help us shape and build the stories we’re telling, so they fit in the continuity of all the other things we’re doing with the Star Wars universe. So yes, we’re very hands-on.”
That involved strategy has the two companies spending a lot of time together.
“In general, we’ll have weekly meetings between the production teams and the marketing teams, with either EA in Redwood Shores or the individual teams in Stockholm and Montreal and Vancouver, wherever they have studios,” said Reilly. “We have weekly meetings. Then we regularly go and visit in person, probably once a quarter, to sit with them, play builds of the games, walk through progress and where we’re going in the future. We’re constantly talking, meeting, and engaging with them in a very collaborative way.”
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