Disney Is Taking a Very Different Marketing Approach With ‘Solo: A Star Wars Story’

Via Fortune.com:

Disney and Lucasfilm have finally released the official teaser trailer to the next film in the Star Wars franchise, Solo: A Star Wars Story.

The studio actually already released a 46-second teaser to the teaser trailer during the Super Bowl on Sunday, promising via Twitter that a “full” teaser trailer would follow on Monday morning with a little bit of Disney synergy on Good Morning America.

Clocking in at one minute and 43 seconds, the teaser provides some desired first looks at the cast, comprised of familiar characters with new actors (like Donald Glover as the young Lando Calrissian‬ and Han Solo himself, now played by Alden Ehrenreich) and brand new additions, such as Westworld‘s Thandie Newton and Game of Thrones‘ Emilia Clarke. Woody Harrelson also makes an appearance in what has been reported will be a mentor-like role to Solo, and that indeed appears to be the case when Harrelson’s character says he’s “putting a crew together.”

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