The Walt Disney Company’s latest quarterly earnings call included an announcement to investors that appears to take dead aim at Netflix: an all-Disney, three-service streaming bundle for $12.99/month, coming November 12.
The bundle will see three wholly owned Disney services—Disney+, ESPN+, and “ad-supported” Hulu—available as a combined online-streaming bundle once Disney+ launches in November. Separately, the services’ asking prices add up to $17.97 ($6.99, $5.99, and $4.99, respectively), thus marking a 27% discount for the whole shebang.
That $12.99 price matches Netflix’s “standard” service tier (which includes 1080p resolution and support for up to two simultaneous streams). Only one of Disney’s bundled services, Disney+, includes support for higher-resolution video, but that comes as a free upgrade for supported streaming devices. Netflix’s 4K offering requires upgrading to a $15.99/mo. plan. Should Netflix subscribers want to save money, they can downgrade to an $8.99 “basic” plan, which tops out at 480p resolution and only one device at a time.