MARTA MARTINEZ OF POLAROID TALKS TO STARWARS.COM ABOUT A LIMITED-EDITION RELEASE THAT’S SURE TO LIGHT UP TRACKING FOBS AROUND THE GALAXY.
Fans of a certain classic analog camera and the galaxy far, far away have a new ultimate bounty: Polaroid unveiled last week a limited edition The Mandalorian Polaroid Now camera and the Child-inspired instant film, available now. Sporting a design inspired by the Disney+ series’ titular helmeted warrior, the stunner of a camera seamlessly blends the retro-cool look and legacy of the beloved Polaroid brand with the aesthetic of one of Star Wars’ most popular new characters. In addition, the accompanying instant film features imagery of the Child, making for a playful, perfect companion to the device. For those who’ve never known the joy of Polaroid — load up the instant film, shoot, and watch as your image comes to life — or used to love it, this is the way into a new, rewarding kind of photography. StarWars.com caught up with Marta Martinez, chief marketing officer of Polaroid, for a quick chat about the design of the camera, the Easter egg bounty hunt included with the release, and the “real magic” of Polaroid.
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