THE STORY OF HASBRO’S NEW BLACK SERIES FIGURE

Via Starwars.com:

STARWARS.COM SPEAKS TO HASBRO’S STEVE EVANS ABOUT A 40TH ANNIVERSARY DARTH VADER FIGURE THAT WILL BE LONG REMEMBERED.

This article is part of a special StarWars.com series in honor of Star Wars‘ 40th anniversary on May 25.

When it came to making a certain Sith Lord’s 6-inch action figure for Star Wars‘ 40th anniversary, design director Steve Evans and Hasbro had a simple, if powerful, idea.

“We took the principle of, ‘Let’s do a Vader without any gimmicks,’” Evans says. “Let’s just do Vader.”

What Evans means by “gimmicks” is, no removable helmet. No removable hand. No Emperor’s lightning to attach around his body. Nothing to mark the figure in a moment in time. He wanted instead to go for something definitive — and that meant going back to Vader as we met him in Star Wars: A New Hope.

“It was really simple,” Evans says. “Just do a pure Darth Vader. Get that pure evil over without any removable this or removable that, because it’s such an iconic shape and design.”

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