The Star Wars Episode VII: The Force Awakens teaser trailer — 88 seconds of geeky goodness — has surpassed 40 million YouTube views in less than 72 hours online, according to a preliminary estimate by The Hollywood Reporter.
For comparison, the Fifty Shades of Grey trailer did 36.4 million YouTube views in its first four days when the trailer dropped in late July.
Avengers: Age of Ultron racked up 50.6 million in its first five days, giving it the biggest debut week of any coming attraction in 2014.
THR and technology firm Zefr use a Monday-to-Monday week to calculate trailer views through proprietary monitoring of YouTube. Comprehensive Zefr numbers will be available Monday (Dec. 1).
The Star Wars trailer has been met by positive reviews, parodies (what would Lucas do?), a Lego version and comparisons with the Jurassic World trailer that dropped a few days ahead of The Force Awakens.

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